65616 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Taney County
Centroid: Latitude 36.643, Longitude -93.233
Time Zone: Central Time Zone (UTC -6 hours)
Observes DST: Yes

ZIP Code 65616 has segments in 2 Counties (Stone, Taney).

Businesses Addresses: 1,758
PO Box Addresses: 0
Residential Addresses: 13,771

Multi-Family Addresses: 1,783
Single Family Addresses: 11,988

The ZIP Code maps and database are updated 4 times per year.
Database updated: April 1, 2025, Maps updated: May 1, 2024.

Branson, MO 65616 Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	28,764 (100%)
Population in Households	28,600 (99.4%)
Population in Families	22,034 (76.6%)
Population in Group Quarters¹	164 ( 0.6%)
Population Density	373
Diversity Index²	42


INCOME
Median Household Income	$61,302
Average Household Income	$81,996
% of Income for Mortgage⁴	27%
Per Capita Income	$34,297
Wealth Index⁵	65
Socioeconomic Status Index⁶	Moderate (49.2)

HOUSING
Total HU (Housing Units)	16,891 (100%)
Owner Occupied HU	6,844 (40.5%)
Renter Occupied HU	5,183 (30.7%)
Vacant Housing Units	4,864 (28.8%)
Median Home Value	$267,926
Average Home Value	$340,206
Housing Affordability Index³	87

HOUSEHOLDS
Total Households	12,027
Average Household Size	2.38
Family Households	7,383
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Branson, MO 65616 - Peer Comparisons by Rank and Percentile

The table below compares 65616 to the other 1,007 ZIP Codes in Missouri by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	0.92%	0.66%
Households	0.70%	0.56%
Families		0.45%
Median Household Income		1.38%
Per Capita Income		1.82%
Owner Occupied HU		1.17%

Variable Description	Rank	Percentile
Total Population	# 59	94th
Population Density	# 183	82nd
Median Household Income	# 586	42nd
Housing Affordability Index	# 173	17th
Per Capita Income	# 419	58th
Diversity Index	# 153	85th

65616 ZIP Code Profile, Map, Data & Demographics

ZIP Code 65616: Basic Data & USPS Preferred City Name

Branson, MO 65616 Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Branson, MO 65616 - Peer Comparisons by Rank and Percentile

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Taney County