65723 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Lawrence County
Centroid: Latitude 36.947, Longitude -94.004
Time Zone: Central Time Zone (UTC -6 hours)
Observes DST: Yes

ZIP Code 65723 has segments in 2 Counties (Barry, Lawrence).

Businesses Addresses: 73
PO Box Addresses: 64
Residential Addresses: 1,471

Multi-Family Addresses: 0
Single Family Addresses: 1,471

The ZIP Code maps and database are updated 4 times per year.
Database updated: June 1, 2025, Maps updated: May 1, 2024.

Pierce City, MO 65723 Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	3,707 (100%)
Population in Households	3,707 (100.0%)
Population in Families	3,007 (81.1%)
Population in Group Quarters¹	0
Population Density	41
Diversity Index²	36


INCOME
Median Household Income	$53,442
Average Household Income	$76,888
% of Income for Mortgage⁴	23%
Per Capita Income	$28,270
Wealth Index⁵	59
Socioeconomic Status Index⁶	Low (42.0)

HOUSING
Total HU (Housing Units)	1,497 (100%)
Owner Occupied HU	1,049 (70.1%)
Renter Occupied HU	314 (21.0%)
Vacant Housing Units	134 ( 9.0%)
Median Home Value	$197,679
Average Home Value	$258,973
Housing Affordability Index³	99

HOUSEHOLDS
Total Households	1,363
Average Household Size	2.72
Family Households	939
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Pierce City, MO 65723 - Peer Comparisons by Rank and Percentile

The table below compares 65723 to the other 1,007 ZIP Codes in Missouri by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	0.26%	0.09%
Households	0.20%	0.09%
Families		-0.24%
Median Household Income		1.29%
Per Capita Income		1.54%
Owner Occupied HU		0.25%

Variable Description	Rank	Percentile
Total Population	# 335	67th
Population Density	# 402	60th
Median Household Income	# 769	24th
Housing Affordability Index	# 323	32nd
Per Capita Income	# 744	26th
Diversity Index	# 192	81st

65723 ZIP Code Profile, Map, Data & Demographics

ZIP Code 65723: Basic Data & USPS Preferred City Name

Pierce City, MO 65723 Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Pierce City, MO 65723 - Peer Comparisons by Rank and Percentile

Popular Places Near ZIP Code 65723

Use HTL Address Research for a Missouri Address and get...

Quick & Easy Ways to...

Missouri Census Data Comparison Tool

More Tools and Resources:

Lawrence County